Consultancy & Marketing

Our commercial aviation services offer airlines a solution to the issue of station management at all Italian Airports.We accomplish such tasks with an H24 OCC which supports and coordinates our dedicated staff all over the country.

Businessman and business lady waiting for departure in airport, working trip. Businesspeople in air terminal, negotiation travel

Stretegic Marketing

We believe that the success of a product lies also in the development of a marketing strategy:

Data collection activity aimed at researching: presence of the carrier on the Italian market, demand for the destinations served by the carrier and market share of said carrier on those destinations; Market segmentation aimed at finding the desired target; Identification of the distribution channels better suited for reaching said target; Competition analysis; Development of a benchmarking system to position the carrier's offer; SWOT analysis; Building a medium/long term marketing plan aimed at growing the carrier's market share even through a consulting activity on the route management for the Italian market

Operational Marketing

The operational marketing begins by building brand awareness and by promoting the products. Said tasks are achieved thanks to:

Media: trade press, consumer press, web, social networks, tv and radio; Events: trade fairs, tailored event organization, workshops, roadshows, etc; PR & Communication: advertising, sponsorships, etc; Product promotion to trade: TO, TA, OLTA, MICE; The distribution & sales are the final activities of the operational marketing where we identify the most penetrating channels of distribution to reach our objectives: moreover, Airconsult backs said channels through its own selling network. The distribution & sales activities are as follows: Trade channels: TO, TA, OLTA, MICE; Trade support: ticketing, reservations & claims; Direct channels: Airconsult sales network; Website: dedicated Italian website.

Reporting & Feedback

We see marketing as a dynamic activity: the market will have a trend and it will react to each of the actions undertaken in the plan. For such reasons we believe in the key role of reporting & feedback: said activities must be centered on informing the carrier on the sales results and modeling the marketing plan to market developments. Said activities include:

Feedback at each step of the marketing plan; Data analysis: important to understand the reactivity of the market to the actions undertaken; Fine tuning the strategy to market changes and development; Reporting: production of quarterly reports to inform the carrier on market trends, activities undertaken and overall performance; TSR: monthly production of TSRs.

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