Destination Management

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Services
Solutions

Stretegic Marketing

We believe that the success of a product lies also in the development of a marketing strategy:

Data collection activity aimed at researching the present and potential demand for: the destination, tourism structures and places of interest; Market segmentation aimed at finding the desired target; Identification of the distribution channels better suited for reaching said target; Competition analysis; Development of a benchmarking system to position the client's offer; SWOT analysis Building a medium/long term marketing plan aimed at growing the destination's market share;.

Operational Marketing

The operational marketing begins by building brand awareness and by promoting the products. Said tasks are achieved thanks to:

Media: trade press, consumer press, web, social networks, tv and radio; Events: trade fairs, tailored event organization, workshops, roadshows, etc; PR & Communication: advertising, sponsorships, etc; Product promotion to trade: TO, TA, OLTA, MICE; The distribution & sales are the final activities of the operational marketing where we identify the most penetrating channels of distribution to reach our objectives. The distribution & sales activities are as follows: Trade channels: TO, TA, OLTA, MICE; Website: dedicated Italian website;

Reporting & Feedback

We see marketing as a dynamic activity: the market will have a trend and it will react to each of the actions undertaken in the plan. For such reasons we believe in the key role of reporting & feedback: said activities must be centered on informing the client on the sales results and modeling the marketing plan to market developments. Said activities include:

Feedback at each step of the marketing plan; Data analysis: important to understand the reactivity of the market to the actions undertaken; Fine tuning the strategy to market changes and development; Reporting: production of quarterly reports to inform the client on market trends, activities undertaken and overall performance.

Do you need help? Contact us with any questions you may have.

If you need to contact us, you will find all the information you need here. If you have any questions about our product or service, please see the FAQ section of our website, where you will find answers to frequently asked questions. If you do not find the answer you are looking for or if you need more information, please visit our contact page. We will take care to answer you as quickly as possible.

Contacts